At Live Match Updates ("we", "us", "our"), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you visit livematchupdates.com.
1. Information We Collect
Automatically collected:
- IP address and browser type
- Pages visited and time spent on site
- Device type (mobile, desktop, tablet)
- Referring website URL
Voluntarily provided:
- Name and email address (when contacting us)
- Message content from contact forms
2. How We Use Your Information
- To provide and improve our live scores service
- To respond to your inquiries and support requests
- To analyze site traffic and improve user experience
- To send service updates (only if you opt-in)
3. Cookies
We use cookies to enhance your browsing experience. Cookies help us remember your preferences (such as sport filters) and analyze site traffic. You can disable cookies in your browser settings at any time, though this may affect some site features.
4. Third-Party Services
We use the following third-party services to power our platform:
- Sports Data APIs — RapidAPI (Cricbuzz, API-Football, API-NBA) for live scores
- Google Fonts — for typography
- Unsplash — for placeholder images
These services have their own privacy policies and may collect data independently.
5. Data Security
We implement appropriate technical and organizational security measures to protect your information. Our website uses HTTPS encryption for all data transmission. However, no method of internet transmission is 100% secure.
6. Data Retention
We retain contact form submissions for up to 12 months. Analytics data is retained as per our analytics provider's policy. You may request deletion of your data at any time by emailing us.
7. Your Rights
- ✅ Right to access your personal data
- ✅ Right to correct inaccurate data
- ✅ Right to request deletion of your data
- ✅ Right to opt out of marketing communications
- ✅ Right to data portability
8. Children's Privacy
Our service is not directed to children under 13. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.
9. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by updating the "Last updated" date at the top of this page. Your continued use of our service constitutes acceptance of the updated policy.
10. Contact Us
If you have questions about this Privacy Policy, please contact us: