West Ham United fans threaten to boycott for charging $13 for a pint of beer. This happened following West Ham selling the costliest lager in the Premier League at £7.60. That is a price increase of £1.45p on last season.
Twitter account Football Away Days tweeted: “If you‘re off to West Ham this season, you‘ll need to remortgage your house for a few pints.”
The Sun reported: “Pints of Amstel, Birra Moretti and Heineken were all priced at £7.60 ($13), while even a half was £3.70 ($6.40) for the former and £3.85 ($6.65) for the latter two.
“Even a bottle of Coca-Cola was priced at an astonishing £4.50 ($7.80), with a packet of crisps setting fans back £2.50 ($4.30).”
Football Away Days‘ post gained plenty of traction among irate fans, with one responding: “That tastes like bankruptcy.”
A second West Ham United fans blasted: “Absolutely dreadful club.”
While a third fumed: “Ripping off their own fans during a cost of living crisis. Stay classy West Ham.”
Another added: “£4.50 for a bottle of coke!!! S*** the bed! That‘s absolutely scandalous! They’re probably buying them in at less than a £1 a bottle.”
A further supporter called on fans to boycott, writing: “The only retaliation is to not buy a thing. (Maxwel) Cornet wasn’t worth it if the fans have to pay his wages weekly. Disgusting.”
West Ham fan website KUMB executive editor Graeme Howlett said: “A number of supporters have expressed disappointment at the extremely high price of food and drink at the stadium.
“The fanbase is disappointed that, at a time when all are feeling the pinch. The club’s partners appear to be rinsing us for every penny.”