TikTok announced as the official entertainment platform for the Women’s Euro 2022

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TikTok announced as the official entertainment platform for the Women's Euro 2022

The UEFA European Women’s Championship, popularly known as the Women’s Euro 2022 is set to take place this July. The tournament is set to take place in England. In the latest news we hear that TikTok has been announced as a global sponsor. And the official entertainment platform for the tournament.

Guy-Laurent Epstein, marketing director of UEFA, said: “We are thrilled to once again partner with TikTok, this time for the biggest UEFA Women’s EURO ever. With the TikTok football community ever-growing with teams, fans, creators and associations, we are looking forward to showcasing this summer’s premiere sporting event featuring some of the greatest women’s footballers in the world through unique, creative and engaging content. It’s an exciting time to be a football fan.”

Rich Waterworth, general manager, Europe, TikTok, added: “Since our partnership with UEFA for EURO 2020, we have seen TikTok become the home of football fandom; with creators, players and nations alike coming together to share their passion for the beautiful game, in a uniquely TikTok way. We are delighted to continue this partnership as the Official Entertainment Platform of UEFA Women’s EURO 2022, and to build on our joint efforts to promote equality and inclusion in football through TikTok’s #SwipeOutHate campaign and UEFA’s #EqualGame. We cannot wait to see our community show their support for the women’s game, as we make this year’s championship even more accessible to our global community.”

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